Get More Hits With Doorway PagesBy: Kevin Nunley
Getting listed high on search engines can bring you a flood of new customers. One way to get listed on search engines is to create doorway pages.
Search engines love sites that tightly focus on a specific word or phrase that a user is searching for. If I type "printers" into Google, the search engine computer will look for pages that have printers mentioned in the title, meta tags, headlines, copy, and even in the hyperlinks.
Rather than using this kind of one-word overkill on your main website, use doorway pages. Each page can focus on a particular word or phrase lots of people use to find a site like yours.
The doorway page looks like your regular page, only the words are skewed to frequently mention your keyword.
But what words do customers use most to find a site like yours? Use the free search term suggestion tool at Overture.com.
Look in the Advertiser Login section. You can get a list of similar words and phrases people use.
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