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Creating Loyal Customers

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

To create loyal customers, you don't necessarily have to work harder. You do need to work "smarter." Concentrate on things you can do to help keep your customers happy.
  • Make changes before you have to. Ask yourself what changes you need to make in your business in order to give your customers a great experience. Then start the changes that make sense.

  • Sell your service with personality. It is the sales person that can generate real customer loyalty. To be consistent in your business, you need to create a system. Think about what you can do to generate loyalty with the customer before they even call or visit you. Think how you can stay in touch to build a long-term relationship for many future sales.

  • Be different from your competitors. Create a unique point of difference that sets you apart. If a customer can't tell the difference between you and a competitor, they will make a choice based on price and not on the value of your product or service.

  • Keep in regular contact with your customers. Make sure your business is somewhere in your customer's mind the next time they need to make a purchase. Ask your customers for feedback. See what they would like you to change. Try organizing a seminar or a "Customer Care Meeting". You could send articles to your customers that might be of interest.

© 2002

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