Power Pitching: Get the Personal EdgeBy: Patricia Fripp, CSP, CPAE
Whenever and whatever you're pitching, dozens of factors will figure in the final decision of your prospects. All else being equal, you have the edge if you can establish a personal connection. Connect emotionally and intellectually, so they like and trust you more than your competitors. How can you get your prospects to like you? Try these tips.
If you are pitching a product that hasn't been built yet, build a story about what it will be like for someone using it.
Everything else being equal, you're way ahead of any and all your competition when your prospects relate to you, like you, and trust you.
© Copyright, 2002, Patricia Fripp
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