Marketing Articles

Web Promotion (Misc.) Articles (click here for more)


How to Avoid Becoming a Dot Bomb

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

Oh, the dot-com boom. Those were the good ol' days. But people are doing all they can to forget how the dot-com boom became the dot-com bomb. But as we continue to discover, when we donít learn from the past, history is doomed to repeat itself.

If you want to keep your online business from becoming a dot bomb, remember these abundant mistakes that were made during the dot-com craze and avoid them:
  • *Your site should have intuitive navigation and usable site architecture, as well as an appealing look and feel. Your best bet is to go with an experienced design company or freelancer to design your site. The downfall of many dot-coms has been their shoddy web design and architecture.

  • *Keep file sizes small for fast downloads. No one wants to wait around for each of your pages to load, so remove any extraneous HTML and graphics. When people stopped waiting for downloads in the dot-com craze, it went KABOOM!

  • *Choose a reliable server with 24-hour support to manage traffic surges. If your site is down every time visitors try to go to it, they will stop trying.

  • *Continuously search for ways to improve your website and make it more usable for visitors. Do research to find out what frustrates your visitors. Offer them a free report or a 10% discount to fill out your survey, or hold brainstorming sessions with your most valuable customers.

  • *You survival depends on efficient, reliable service and delivery. Reply to every email within hours. Keep promises you make to customers, and ensure that every delivery makes it in the allotted amount of time.

© 2003

Other Articles by Kevin Nunley

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


Would you like us to consider your own articles for publication? Please review our submission and editorial guidelines by clicking here.