Speaker Partnership Offers Trade Show ValueBy: Eileen McDargh
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name. There's much more leverage you can get from a top flight professional speaker.
Having been the sponsored keynoter at major conferences, I am amazed how many sponsors respond with astonishment when I suggest ways they can use me. Consider these additions:
To sponsor a speaker for a one-hour session leaves value and opportunity on the table. When you match the association's needs with your business objectives and strategically avail yourself of whatever services a professional speaker can offer, everyone becomes a winner!
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