How To Stand Out From The Herd And Be Heard!By: Eileen McDargh
What makes the difference between an average presentation and one that rocks your world? What makes the difference between a memorable speech and one that fades into oblivion as soon as the presenter steps off the stage? The answer sits in four building blocks that are essential for crafting a speech into a work of art rather than hum-drum blather.
If a presenter can build in personal examples of failure and success, or emotional high and lows-as fitting the topic-the audience also relaxes into a listening mode. One of the best-and shortest speeches-I ever heard would have had 300 people up in a standing ovation were it not for the fact we were held fast by seatbelts.
United Flight 1180 left Denver for New Orleans. Denver was snowbound. De-icing was easy. New Orleans --- another matter as huge thunderstorms kept rolling in from the Gulf of Mexico. Diversion and diversion. All the while the pilot kept us updated on our progress. We learned that he had been a pilot in Vietnam. And when he finally announced after many futile attempts to land, "I am an old pilot. Not a bold pilot," the cabin erupted in cheers. He shared what was behind the curtain and in the end, we knew he didn't like the situation any more than we did.
Building Block Number Four: Practice storytelling instead of telling.
"Man cannot live without story any more than he can live without bread."- Dr. Warren Bennis
© Copyright 2009, McDargh Communications.
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