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Ad Agency Relationship
  By: Kevin E. Winters
The trials and tribulations of working with an outside Ad Agency can be a difficult thing for a small business, especially a small business in a rural town.

Creative Briefing -- The Account Management's Role in Creating Exciting Creative Output
  By: Anish V. Koshy
As an agency, you are the owner of the brand as well. Its not just the brand manager's onus. Make compelling briefs that lead to exciting creative work.

How to Get More Value for your Money:
   The Keys to a Strong Agency Relationship
  By: Christopher M. Vernon
The environment you create with your agency can be the single most important factor in ensuring you get the most for your marketing communications dollar.

The Client's Role in the Creative Briefing Process
  By: Anish V. Koshy
The client can play an important role in enhancing the creative briefing process by being involved at the initial stages where the strategy and approach are discussed.

Your Agency ... Is it Time for a Change?
  By: Andy Marken
For all of the reasons agency changes are made, people place creativity as the number one reason...whether or not it is the real reason for the change is always debatable. But it is an important factor.


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