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Selecting the Perfect Promotional Marketing Product
  By: Cindy Carrera
People are known to shop on impulse--buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. Instead, you must carefully decide on an item that will help meet your objectives.

Specialty Advertising ... Carrying the Message
  By: Andy Marken
Specialty advertising has long been on the low end of the marketing communications totem pole. In recent years though, more sophisticated marketeers have used specialty item -- which generally have only intrinsic value as an integral part of their marketing and communications efforts.

The Many Marketing Applications of Promotional Items
  By: Cindy Carrera
There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called "swag," will open up many opportunities for your place of business.


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