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If You Lost 70% of Your New Customers, Would You Notice?
  By: Dr. Lynella Grant
Customers’ buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you’ve probably seen a decline. Traditionally, people headed to the Yellow Page directory precisely when they were ready to buy. They’d check the listings to find their options, or "let their finders do the walking." Now they’ve got more choices.

Making Yellow Page Ads Work for Your Small Business
  By: David Frey
Yellow page ads can bring you a pot of gold…if done correctly.

Once Your Yellow Page Ad or Website Brings Customers In, Make Purchasing Easy for Them
  By: Dr. Lynella Grant
Developing a trusting customer relationship is a process. And sales seldom happen without trust. A relationship builds as a sequence of steps follow one another. Whether contact occurs in a single encounter or over time, each step is riddled with choices. As the sales process goes along, customers have to be willing to take another step - to make further commitments (however small) of their time and attention.

The Six Secrets of Successful Yellow Pages Advertising
  By: George Demmer
Year after year the Yellow Pages are full of ineffective ads, costing the businesses which placed them thousands of dollars in lost profits. Follow these sure-fire ideas to dramatically increase the results your ad brings.

Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy
  By: Dr. Lynella Grant
There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best-pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up. ...


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Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

 


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