By: Dr. Lynella Grant Customers’ buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you’ve probably seen a decline. Traditionally, people headed to the Yellow Page directory precisely when they were ready to buy. They’d check the listings to find their options, or "let their finders do the walking." Now they’ve got more choices.
By: Dr. Lynella Grant Developing a trusting customer relationship is a process. And sales seldom happen without trust. A relationship builds as a sequence of steps follow one another. Whether contact occurs in a single encounter or over time, each step is riddled with choices. As the sales process goes along, customers have to be willing to take another step - to make further commitments (however small) of their time and attention.
By: George Demmer Year after year the Yellow Pages are full of ineffective ads, costing the businesses which placed them thousands of dollars in lost profits. Follow these sure-fire ideas to dramatically increase the results your ad brings.
By: Dr. Lynella Grant There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best-pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up. ...
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