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Communication (General)


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Effective Communication -- Your Key to Success
  By: Mary Sweeny
Communication has proven to be the key factor in determining whether a customeris retained, whether they increase the amount of business sent our way, and whether our position is secure.

Fat and Skinny Words: Levels of Abstraction
  By: Patricia Fripp, CSP, CPAE
Nothing can turn your audience or prospect off faster than using fat words when they're hungry for skinny ones.

Grab Your Audience by Focusing on Benefits
  By: Tracy Peterson Turner, PhD
Have you ever chosen to pay attention to someone just because they were so self-absorbed they didn't even know you were in the room? Of course not! We pay attention to people who take an interest in us. If we want our readers to pay attention to us, we better pay attention to them!

Making Communication Effective: 4 Language Filters
  By: Steve Brunkhorst
Choosing our messages carefully, and remembering these language filters will help us develop that eloquence, and will make our communications more effective. We will obtain improved results in both our careers and personal lives by engendering trust, building rapport, and creating positive new relationships.

Speaking the Video/Webconferencing Way
  By: Sheila Allee
In business, government and even family life, video and webconferencing are becoming increasingly popular means of communication. So what are these relatively new communications tools and how can they be used effectively?

Switching Business Language To People Language
  By: Kevin Nunley
Many industries are in the habit of using business language. It is not too different from lawyer language.

Understanding Your Prospective Client's Headset
  By: Robert Middleton
For some reason, not all of your prospective clients are interested in what you have to offer. Often the problem is that you are not customizing your marketing and sales approach to your client's headset.


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