By: Kahlia Hannah If you want your prospect to even notice your ad, the first thing to do is tap into your creative flow. There is a simple plan that can be followed to ensure that you will find a creative strategy that is right for you.
By: Patricia Fripp, CSP, CPAE Is what you're selling any tougher than pre-need cemetery plots? Put your brain in its creative mode. Study what your competition is doing, and come up with an innovative way to reach your target markets, to demystify your product or service, to educate potential customers about your business, and to make a sale as you opening a long-term relationship with a new customer.