By: Andy Marken As they view the battles of the marketplace through the wrong end of the telescope, company management emphatically states that they know what customers want and need. These are the people who proclaim that they have the pulse beat of the marketplace despite the fact that they haven't been on a customer sales or follow-up call for six months.
By: Susan Friedmann Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy our customers, they not only help us grow by continuing to do business with you, but recommend you to friends and associates.
By: M.L. Hartman Every day, massive quantities of poorly written e-mail are distributed to existing customers, with some of those messages doing more harm than good. And thatís not a good thing if customer retention and greater profitability are what youíre after.
By: Ron Sathoff and Kevin Nunley Most of us run our businesses by gut feeling more than we like to admit. We can tell a product or service is popular from the sales figures, but we have to go on intuition to tell you why it is selling well.
By: Gary Lockwood What would your business be like if your current customers were enthusiastically rounding up prospective customers for you? You can achieve your professional goals faster and easier through effectively targeting referrals. Like most worthwhile endeavors, getting recommendations requires planning and preparation. This article shows you how to get more and better referrals.
By: Andy Marken Many successful firms in the industry have reached a critical point. They think that since they've conquered one market, they can grow by simply selling into a new niche or marketing a totally new product. They suddenly lose sight of the fact that it is the customer that controls the destiny of the company.
By: Lisa Lake Although most business owners say the customer is always right, they each have their own list of clauses to protect themselves-- as well they should. If a customer requires something unreasonable from you, you have the right to refuse them, even if your refusal sparks their antagonism.
By: David Frey Membership programs help to properly allocated company resources, increase customer loyalty, provide predictable revenue streams, sells more products and services, generates higher revenue per customer, and improve referrals. Every business has products and services they can package into a membership program.
By: Gerard A. Abraham Ways and means are being devised to acknowledge the importance of customer satisfaction. However, a much-less-publicized yet fundamental lever is “customer intimacy.” Customer intimacy is the formal or informal set of relationships which impacts revenue growth and earnings per share, by creating long-term sustainable competitive advantage.