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Design for Marketing:
   Building a strategic design program
  By: John Burgess
If you look at design as a tactical business tool, asking it to help position and to differentiate your company and its products, you will be one step ahead of the next-guy-with-an-idea.

Dreams of Greatness
   One person's opinion as to what it means to be a great designer
  By: Julia Ptasznik
One person's opinion as to what it means to be a great designer.

Easy Ways to Make Your Website and Advertising Sell
  By: Keegan Michaels
Here are some tips to help you structure the design of your own website or advertisement.

Godzilla vs. the Intuitrons
  By: Joel Cronkite
Some consequences of giving intuition primacy in graphic design

Remotely Working
  By: Nigel Gordijk
Solo operators who offer Web design services are increasingly working direct for big name clients who want to avoid high fees by using experienced freelance talent. For the Web designer, this means wearing several hats including that of project manager. How do you keep a project running smoothly without jeopardizing what you do best - designing?

Technojunkie or Technophobe?
   Streamlining: questions to ask when making technology investment decisions.
  By: Julia Ptasznik
Streamlining: questions to ask when making graphic design and ad agency technology investment decisions.


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