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Differentiation


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Differentiate and Grow Rich
   The Importance of a Strong USP
  By: Eric Graham
ďWith 50 other companies selling the same products and services, why should I do business with you rather than one of your competitors?Ē The number of competitors you face as an online merchant grows daily. If you canít answer that one question, itís only a matter of time before you go out of business.

Forget All the Trappings if the Product's Not Right
  By: John Malmo
It is puzzling, but increasingly evident, that service businesses seek all manner of ways to differentiate themselves with little attention to the core service, itself.

The Limitations Of Blue Oceans Strategies And An Unexpected Alternative
  By: Dr. Dan Herman
The vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two INSEAD professors, W.Chan Kim and Rene Mauborgne, claimed that competition can be rendered irrelevant.


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