By: Eric Graham ďWith 50 other companies selling the same products and services, why should I do business with you rather than one of your competitors?Ē The number of competitors you face as an online merchant grows daily. If you canít answer that one question, itís only a matter of time before you go out of business.
By: Dr. Dan Herman The vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two INSEAD professors, W.Chan Kim and Rene Mauborgne, claimed that competition can be rendered irrelevant.
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