By: John Harris-Burland This guide is packed with tips and tactics to help you write successful sales letters and target your marketing campaigns for maximum response. You are taken from the basics of Direct Marketing, how to profile your targets, and develop prospect lists, through to the planning and writing of successful Marketing literature. A longer version of this guide can be found on the author's website the URL of which can be found at the end of this article.
By: Joy Gendusa The right direct mailing list targets people who want your product or service. The wrong list fails to target people who would want to buy from you – and it is costly. In fact, this is what people refer to as ‘junk mail’. It is junk because it is mail that is not relevant to the people it is mailed to and does not take into account their buying habits.
By: M.L. Hartman If youíre looking for the best vehicle to target a large audience and gather data, nothing beats direct mail. Nothing. Just combine the right data, message and creative, and youíve got an efficient, self-contained, heat-seeking marketing missile capable of hitting your target and providing a substantial return on investment. But, if itís that easy, how come itís not always successful?
By: Beka Ruse Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Follow these instructions; you'll soon be following up with finesse.
By: Beka Ruse Smart marketers know that follow up autoresponders drive sales. But, many don't know how to write the e-mail messages they need in order to use these tools. Don't let that keep you from increased profits! Write masterful messages with these simple steps.
By: Susan Friedmann Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. There are some key golden rules to making your direct mailings work effectively.