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Market Research


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All Along the Digital Watchtower
  By: Lee Traupel
Tips on how to measure your online presence.

Conduct Your Own Market Research
  By: Andy Marken
Why your competitive survival requires market research and how to do it cost-effectively.

Don't Get Caught in the Web
  By: Linda Formichelli
Do you see the whole Internet -- and world -- picture? This article explains why you probably don't.

How to Win Big Doing Your Own Market Research
  By: Kevin Nunley
Market research doesn't have to so complicated only expensive consultants can figure it out. Here are some very simple ideas and tools for getting a pretty good idea of where you stand--BEFORE you shell out big bucks for marketing and advertising.

Overview on Qualitative Data Collection Techniques in International Marketing Research
  By: Otilia Otlacan

This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.


Pop Up Surveys to Measure Ad Effectiveness
   Why do pop up surveys?
  By: Meg Walker
Advertising is very expensive. In a recessionary economy, you need to use your marketing budgets wisely, making certain you reach your target audience at the right time and in the right place. By implementing a pop up survey on your website, you can identify how many of your visitors match your customer profile, as well as measure the effectiveness of advertising programs as they are running. This article discusses why you should implement this type of measurement and how it can help you refine your programs for better return on investment.

Web-Based Marketing Research
  By: Meg Walker
How to leverage tactical web-based surveys to keep you in communication with your customers.

When Should You Do Market Research?
  By: Susan Dunn
ďMarket researchĒ may sound like a complicated concept, but itís something you do all the time. Itís just a matter of becoming aware of it, and orienting it toward your product or service. Most people, once they get the hang of it, love it. In fact many of us canít stop doing it!


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Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

 


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