By: Kevin Nunley Market research doesn't have to so complicated only expensive consultants can figure it out. Here are some very simple ideas and tools for getting a pretty good idea of where you stand--BEFORE you shell out big bucks for marketing and advertising.
By: Meg Walker Advertising is very expensive. In a recessionary economy, you need to use your marketing budgets wisely, making certain you reach your target audience at the right time and in the right place. By implementing a pop up survey on your website, you can identify how many of your visitors match your customer profile, as well as measure the effectiveness of advertising programs as they are running. This article discusses why you should implement this type of measurement and how it can help you refine your programs for better return on investment.
By: Susan Dunn ďMarket researchĒ may sound like a complicated concept, but itís something you do all the time. Itís just a matter of becoming aware of it, and orienting it toward your product or service. Most people, once they get the hang of it, love it. In fact many of us canít stop doing it!
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