By: Peter Grant This article provides a checklist of marketing communications activities that may be employed when taking a product/service to market. It ranks the various marketing communications disciplines in a pyramid indicating costs (time and dollar) and results.
By: Peter Grant The successful business enterprise will flourish through the aggressive and pre-planned execution of a complete "Marketing Mix" strategy in approaching revenues.This article examines the roles of the various components of the marketing mix and their management.
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