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Marketing Mix


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Business Development Checklist
  By: Peter Grant
This article provides a checklist of marketing communications activities that may be employed when taking a product/service to market. It ranks the various marketing communications disciplines in a pyramid indicating costs (time and dollar) and results.

Linear Versus Spacial Communications Plans
  By: Andy Marken
A look at how comprehensive, fully-integrated, linear marketing communications plans and campaigns can optimize the return on your communications investment.

Marketing Mix Management
  By: Peter Grant
The successful business enterprise will flourish through the aggressive and pre-planned execution of a complete "Marketing Mix" strategy in approaching revenues.This article examines the roles of the various components of the marketing mix and their management.


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Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

 


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