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Marketing Plans


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It's All In The Plan
   Five Serious Considerations For Your Next Marketing Plan
  By: Laura Patterson
A marketing plan does not need to be complex, but it does require several elements to be effective. The plan should include market research to understand the customer, defensible positioning to own a space in the customers' mind, strategies and tactics to meet the company's marketing goals, and metrics to track progress towards those goals. Most importantly, a marketing plan must be aligned with the company's business plan.

Marketing Planning for "Smaller" Businesses - Need or Nuisance?
  By: Neville Pokroy
Marketing planning is one critical factor that differentiates large corporate businesses from "smaller" businesses. It is one way for the corporations to retain a competitive advantage. But is it something that can be faced by "smaller" businesses, and overcome?

Some Lessons Learned Traveling
  By: Robert Middleton
"Top 9 Traveling Tips" and how you can apply them to marketing.

Success Is No Accident. It Has To Be Strategically, Methodically Planned.
  By: Andy Marken
The primary purpose of the marketing plan is to make certain that all relevant facts are known so you are aware of the obstacles that have to be overcome... and the opportunities that can be exploited. Once these are identified, you can establish a realistic set of objectives and plan your actions to achieve those objectives.


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Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

 


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