By: David Frey Your marketing message should "speak" to your prospect. This is done by appealing to your prospect's "hot buttons" or those sensitivities that trigger an emotional reaction. Here is a simple five-step method for creating your marketing message.
By: Robert Middleton Good marketing materials make prospective clients more comfortable about doing business with you and often makes you a higher ranked contender over someone else with inadequate or no materials.
By: Robert Middleton Are you frustrated trying to communicate about your business? Do you do great things for your clients but just can't talk or write about your services in a way that gets any attention, let alone any response? You're not alone.
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