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Messaging


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Breaking Cassandra's Curse
  By: Robert Middleton
Focus your marketing message on "what the client gets" instead of on "what you do." It almost seems too simple, but it makes all the difference.

How to Turn a Corporate Vision (and Services Application) Into a Technology Product Sale
  By: Paul DiModica
How do you take a corporate technology vision and package it into a box to be placed on the shelf ready for a sale? Well, it's complicated, but try these steps.

It's Not a Matter of Size. It's a Matter of Attitude.
  By: Laurence Kaufman
The why and how of messaging for small firms.

Sell Results, Not Processes
  By: Robert Middleton
Until you can speak and write about your services in this no-nonsense way, you will continue to erect your own self-made obstacles to business success.

Tell 'Em Your Core Benefits
  By: Kevin Nunley
Customers always want to know what is in it for them. In fact, their insistence on knowing how you can help them is so strong they'll quickly turn away if you don't tell them fast.

The Five Step Formula to Creating Your Marketing Message
  By: David Frey
Your marketing message should "speak" to your prospect. This is done by appealing to your prospect's "hot buttons" or those sensitivities that trigger an emotional reaction. Here is a simple five-step method for creating your marketing message.

The Million Dollar Bet
  By: Robert Middleton
Good marketing materials make prospective clients more comfortable about doing business with you and often makes you a higher ranked contender over someone else with inadequate or no materials.

To Get a Specific Response Deliver a Specific Message
  By: John Malmo
Whatever the medium, mass communication is a surrogate salesman. The closer the communication matches the sales content and tone, the more specific will be the response.

Turn Your Marketing Messages into Memes
  By: Robert Middleton
Are you frustrated trying to communicate about your business? Do you do great things for your clients but just can't talk or write about your services in a way that gets any attention, let alone any response? You're not alone.


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Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

 


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