By: Azriel Winnett In the world of traditional media, few writers, whether experienced or novice, would dream of submitting material to any publication before carefully researching its content, image, format, the nature of its readership, and many other factors besides. Somehow, people think that e-journals are governed by different rules.
By: Heather Reimer E-zine. Newsletter. Opt-in mail. Whatever you want to call it, everybody is trying to convince you that your online business needs it. And maybe you're wondering if it's the right bait to reel in a major haul of big spenders. The quick answer is... maybe!
By: Ana Ventura The average person is surrounded by thousands of messages each day, and those are only counting the ones they aren't looking for, which means that public relations and advertising attempts have less impact as the days go by. Writing a promotional newsletter is a great way to get your name out there as a first step in standing out amidst the crowd.
By: Kevin Nunley Newsletters are used to promote a company and its products or services. In most cases, this kind of marketing is used to build a company's name and reputation rather than make direct sales.
By: Marcia Yudkin Those who provide a personal or professional service or sell informational products won't find a more powerful Internet marketing method than the humble and inexpensive e-mail newsletter. This regularly distributed entity consists of an article written by you, someone on your staff or a writer from whom you've commissioned relevant original material.