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Online Product Launches: Target Your Four Audience Types
  By: Stephanie Diamond
Online product launches have lots of moving parts. Many different departments have a hand in getting to the finish line with a winning product. If you are managing this type of launch, there are a variety of ways to plan strategy and set goals. One way is to target your four main audience types. Using this method, you won’t risk missing the big target—making it easy for your customers to buy your products.

Seven Fatal Errors in Online Marketing Demos
  By: Stephanie Diamond
The most important online marketing question is “Have I made my products easy to buy?” Among the things to consider when answering this question is whether the product’s features and benefits are easy to understand. One great way to ensure this is to create an online marketing demo using Flash or Video. Marketing demos are attention-getting, cost effective and if done right, powerful sales tools. But, it can be so tempting to concentrate on the sizzle that many companies forget the steak. Here are some fallacies about online Flash or Video marketing demos.


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