By: Jennifer Johnstone You're busy trying to run a business, and it's hard to find the time (or the money!) to launch a successful advertising campaign! To make the most of your time and money, you need to follow the age-old adage: work smart, not hard. Here are some advertising ideas that will bring in the customers.
By: Traci Hayner Vanover As consumers, we're bombarded with ad imagery on a daily basis. And while one might think that would automatically make us all experts on what makes for a great ad -- that simply isn't the case. Large ad agencies employ huge teams and countless millions each year conducting market research on what gives John Q. Public the impetus to make a purchase.
By: Kahlia Hannah It doesn't matter if you are a small business that can't afford advertising or a larger firm who could use a boost to your existing marketing budget. Going after no-cost media coverage is an important effort that will pay huge dividends over time.
By: Kevin Nunley Looking for a smart way to promote your business? How about a tried-and-true marketing method that makes you look good in the eyes of thousands of new customers AND helps people in your community?
By: Steven Van Yoder There are over millions of small businesses today vying for our attention. Yet, the marketplace is more discriminating and skeptical than ever. To get the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to be to be slightly famous.
By: Elena Fawkner Contrary to what many people apparently believe, running an online business is hard work. It's not a simple matter of slapping up a website, posting a few free classified ads, submitting your URL to the free search engines and then turning your computer on in the morning to find an inbox overflowing with orders that came in overnight while you were sleeping. This is a myth perpetuated by the authors (and very hard-working authors, I might add) of those so-called "secret sites" memberships and "insider secrets" marketing courses. They make their money by selling you the fantasy that it's possible to make money online without working (or that you don't have to spend money to make money).