By: David Frey You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to create sales letters that get results. Here is a 12-step template for writing foolproof sales letters.
By: Todd Marchand The heart of a direct mail package is the sales letter - your spokesperson on behalf of your product, service or idea. As such, it should be both personal and persuasive. Her's how to write a letter that generates responses - a letter that "pulls."
By: George Demmer Grab 'em by the throat! Don't let go until they're ready to do exactly what you want. That's the goal of every direct mail sales letter and in this article we'll take a look at some of the elements which make for a successful one.
By: Kevin Nunley Using a sales letter is a great way to get the attention of people that might not otherwise hear about you. Sales letters can be used as copy for web sites, sent to other businesses that might have a use for your product or service, or even just distributed to individuals.
By: Kevin Nunley People often get the terms ad and sales letter confused. It's understandable. Both are designed to get new leads or sell a product, service, or idea. But there are important differences in how they work.