By: Elizabeth McGee Your niche market provides you the competitive edge over larger corporations because larger companies tend to market to a much broader range of people. Their promotions are more generalized and less focused. For them, the smaller markets are not worth bothering with. This now becomes your opportunity to capture those highly defined niche markets that they left behind.
By: Shannon Cherry If you don't specialize then your target market will be way too broad. Marketing to a general audience can put a huge strain on a marketer's budget and reduce a campaign's return on investment
By: Ryan Walker If your goal is to build a hugely successful business, target marketing is one of the best ways to narrow your focus. This will save you a lot of energy so that your marketing efforts do not fall on deaf ears.