By: Joanne Glasspoole When you begin the design of your Web site, one of the first things you need to do is decide on a color scheme. Although choosing colors seems like a relatively easy proposition, it's not easy at all. In fact, it's hard.
By: Joanne Glasspoole If your Web site doesn't project a professional and polished image to your visitors, your credibility and that of your products and services will suffer. Image is everything--especially online where your competitor is only one mouse click away!
By: Merilee Kern Undeniably, the most important decision that you made, or will make, relative to your Internet presence is selecting the firm tasked with making your vision a [virtual] reality. Here's a series of steps that may be employed to ensure that the Web design firm selected for the original launch, or relaunch, or your Web site(s) is absolutely, positively, and unequivocally the right firm for you (caveat: as well as one can make this determination in advance).
By: Kevin Nunley Small businesses don't always have the option to buy expensive graphics or to hire a great web designer, but we all want our web site to look as great as our competitors. So what do you do? Here are a few tips to help you decide which type of site is best for you.
By: Lee Traupel Creative types at interactive and traditional ad agencies have run amuck - we're building web sites that may dazzle the senses, but don't really communicate much about our client's business or products and services!
By: C.J. Hayden Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs, you probably don't.
By: Joanne Glasspoole An effective color scheme can make or break your Web site. If it doesn't convey the personality you are trying to achieve, you may end up alienating the people you are trying so hard to get to notice you.