By: Maria Marsala Here's an unusual way to learn what "keywords" (words you use to find a web site using a search engine such as google) to add to your webpages and to maybe gain a little objectivity about your site, as well.
By: Paul Jesse Remember, that simply because your business is online does not mean you are restricted to simply advertising online. There are millions of people that are not online enough to actually see your offer and will respond better to other methods.
By: Robert A. Kelly Until a lot more online sales promotion people see value in moving beyond passive companyname.com identifiers to the new breed of active promotional web identities - traffic-catchers designed to attract surfers to a target website -- their Internet-marketer clients will be crippled in their efforts to promote their products and services online.
By: Robin Nobles One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. But with literally hundreds of choices, how do you pick the pay-per-click engine with the best visibility that has the potential of giving you a higher return on your investment? And, just as important, what are some strategies for working with the pay-per-click engines, and how do they operate?
By: Elizabeth McGee We've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's decision to buy. But testimonials offer another superb benefit. It's the benefit to you and your marketing strategy.