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11 Rules for Effective Copywriting
  By: Joel Klebanoff
Important tips for more effective copywriting.

5 Tips for Writing for a Global Marketplace
  By: Linda Formichelli
Humans have traded across borders for millenia. With the introduction of fast and inexpensive transportation and communication, this activity grew exponentially. Now, the Internet makes boundaries invisible. Today, even small companies compete globally. This article will help you addresses some of the cross-cultural differences that can impair the effectiveness of your writing in the global marketplace.

6 Tips for Energizing Your Marketing Writing
  By: Linda Formichelli
Do your marketing communications bore their audiences? Are they filled with meaningless cliches? Do they drone on for five pages to say something that could be said in half a page? This article provides tips to help you make your marketing writing more powerful.

An Internet Marketing Secret: Using Tie-Downs to Increase Sales
  By: Mike Adams
Tie-downs are one of the first tools to add to your new salesmanship toolbox. A tie-down is a short phrase that can be added to a statement to turn it into a question. You use a tie-down to turn a point that you want to make into a question that your prospect will agree with. It's one way of getting your prospective customer to start saying yes long before you go for the close.

Does Your Audience Understand Your Message? Maybe Not.
  By: Robin Warshaw
Before revamping your marketing strategy or paying for a costly Web site redesign, examine the readability of your materials.

Effective Collaboration - Working With Your Ghostwriter
  By: Bonnie Jo Davis
Working with your ghostwriter should be an easy and productive experience. After all, removing the pressure of not having time to write and still gaining exposure through marketing with articles is your purpose for even considering a ghostwriter. It may take a few projects and a little time to develop a good working relationship with a regular ghostwriter, but there are several ways that you can help the process along from your end.

Headline Power:
   How to write headlines that grab more sales!
  By: Mary Sweeny
A winning headline can be the difference between breaking-even, and breaking records.

Headlines That Get Response
  By: Robert Middleton
Three headline secrets that are guaranteed to get response.

How to Firm Up Flabby Prose
  By: Beth Mende Conny
Want to be a lean, mean, writing machine? Then put your words on a diet. Here are some great suggestions for cutting flab, firming muscle and punching up your prose.

How to Get a Great Headline That Makes Sales
  By: Keller Flynn
It may seem like an insignificant detail, however headlines do more than just get attention. They help lure your prospects into the body of your ad copy by promising them useful information.

How To Get Web Copy and Sales Letters That Pull
  By: Kevin Nunley
Web site not selling? Did your last ad fail to generate calls, emails, and customers through the door? The problem is probably with your copy--the writing that sells your ideas.

How to Speak the Customerís Language
  By: Kevin Nunley
In order to avoid filling your website with meaningless blather and, let's face it, complete BS, follow these essential guidelines:

How to Write Sales Letters that Work
  By: Mary Sweeny
Advertising copywriters have developed a formula called AIDA. AIDA stands for Attention, Interest, Desire, Action. You can put this "tool of the advertising trade" to work for you.

How To Write Your Own Articles
   Here's a simple method for tapping into an outstanding source of FREE publicity for your business.
  By: Kevin Nunley
Here's a simple method for tapping into an outstanding source of FREE publicity for your business.

I Wrote It, But How Do I Get People to Read It?
  By: Meredith Pond
Whatever your current writing project may be, it won't you any good if nobody wants to read it, right? So, how do you make sure that your audience reads and pays attention to what you've worked so hard to put together?


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Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

 


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