By: Linda Formichelli Humans have traded across borders for millenia. With the introduction of fast and inexpensive transportation and communication, this activity grew exponentially. Now, the Internet makes boundaries invisible. Today, even small companies compete globally. This article will help you addresses some of the cross-cultural differences that can impair the effectiveness of your writing in the global marketplace.
By: Linda Formichelli Do your marketing communications bore their audiences? Are they filled with meaningless cliches? Do they drone on for five pages to say something that could be said in half a page? This article provides tips to help you make your marketing writing more powerful.
By: Mike Adams Tie-downs are one of the first tools to add to your new salesmanship toolbox. A tie-down is a short phrase that can be added to a statement to turn it into a question. You use a tie-down to turn a point that you want to make into a question that your prospect will agree with. It's one way of getting your prospective customer to start saying yes long before you go for the close.
By: Bonnie Jo Davis Working with your ghostwriter should be an easy and productive experience. After all, removing the pressure of not having time to write and still gaining exposure through marketing with articles is your purpose for even considering a ghostwriter. It may take a few projects and a little time to develop a good working relationship with a regular ghostwriter, but there are several ways that you can help the process along from your end.
By: Keller Flynn It may seem like an insignificant detail, however headlines do more than just get attention. They help lure your prospects into the body of your ad copy by promising them useful information.
By: Meredith Pond Whatever your current writing project may be, it won't you any good if nobody wants to read it, right? So, how do you make sure that your audience reads and pays attention to what you've worked so hard to put together?