Writing Effective Speeches
At some point in their careers -- typically, often in their careers -- most marketers must prepare a presentation. Usually it's a speech they give themselves. Alternatively, it may be one given by a colleague who is more technically knowledgeable, but less adept at the art and science of preparing presentations. Then again, you may be planning on earning your living by writing speeches. Whatever the case, speech writing is an important skill for every marketer.
We've all seen examples of speeches from across the quality spectrum:
You'll find tips and discussions on:
Writing for others can present challenges that are not obvious to someone who has never done it. Ehrlich provides a few pointers both on how to write the speech and how to coach the speaker.
When it comes to giving and writing speeches, there is no substitution for experience. That notwithstanding, this is a good no-nonsense book that can help build your speech writing skills.