Buyer loyalty programmes… why bother! : Lance Walker at TEDxTeAro

Client loyalty programmes… why bother! : Lance Walker at TEDxTeAro

Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand’s biggest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have grow to be a really typical advertising method, with most firms supplying them in one type or an additional, and most NZ shoppers becoming involved in numerous. But do they truly function, and do they nonetheless have a location in the marketing

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