Marketing Glossary

  Terms beginning with e
Early Adopters
Those who are among the first to buy a new product or service, typically in a new product or service category, when it is launched.
Contributed by: MarcommWise Staff
Early Majority
The large portion of the market that tends to adopt a new product or service (typically in a new product or service category) only after it has gained some level of acceptance and credibility in the market.
Contributed by: MarcommWise Staff
End Matter
(Also called "back matter.") Items placed after the main body of a document. Examples of end matter include appendices and indices.
Contributed by: MarcommWise Staff
Envelope Stuffer
An advertising piece included in an envelope used primarily to deliver other business correspondence such as invoices, letters, etc.
Contributed by: MarcommWise Staff
Eye-Tracking
An advertising research method that uses technology to track where on a ad a viewer's eyes fall in order to determine what first captures the viewer's attention and on which parts of the ad the reader spends the most time.
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