Marketing Glossary

  Terms beginning with q
Qualitative Research
Research that is subjective in nature and does not rely on statistical analysis. This can be useful in examining emotional responses and exploring for areas where additional quantitative research may be beneficial.
Contributed by: MarcommWise Staff
See: Quantitative Research
Quantitative Research
Research based on collected objective data that can be subjected to statitstical analysis.
Contributed by: MarcommWise Staff
See: Qualitative Research
Quote
To provide information and pricing to a customer for a job or service.
Contributed by: Josh Thomas
LouMack Equipment & Material Handling, Inc.
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