Marketing Glossary

  Terms beginning with v
Vertical Publication
A business publication targeted at a single industry.
Contributed by: MarcommWise Staff
Viral Marketing
A marketing technique whereby Web site visitors or e-mail recipients are encourage to pass along the company's marketing message to friends, colleagues and/or family, thereby creating exponential growth in the message's reach.
Contributed by: MarcommWise Staff
VO
Voiceover.
Contributed by: MarcommWise Staff
See: Voiceover
Voiceover
The use of an unseen speaker in any type of commericial or other presentation. Abbreviated as VO.
Contributed by: MarcommWise Staff
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