Marketing Glossary

  Terms beginning with w
Wait Order
An order (or a request since the advertising contract may not obligate the publisher to honor the request) to hold an advertisement to a later date.
Contributed by: MarcommWise Staff
White Paper
A document written in essay style that provides an in-depth discussion of an issue, technology, trend, product or process. White papers are predominantly informational rather than promotional.
Contributed by: MarcommWise Staff
White Space
Blank area on a page. (Despite the name, it may be a solid color rather than white.)
Contributed by: MarcommWise Staff
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