A Primer on the Future of PR, Marketing and Advertising
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on classic advertising. No press releases, no Television commercials, no billboards. Alternatively, they rely on a new strategy—growth hacking—to reach many far more individuals regardless of modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They think that products and organizations ought to be modified repeatedly until they’re primed to produce explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and a lot of bestselling authors and multiplatinum musicians, explains the new guidelines and supplies beneficial examples and case research for aspiring development hackers. No matter whether you perform for a tiny begin-up or a Fortune 500 giant, if you’re responsible for developing awareness and buzz for a solution or service, this is your road map.
- Development Hacker Advertising A Primer on the Future of PR Advertising and marketing and Marketing