How to produce loyal clients
Remember when client loyalty programs were very first introduced? Buyers were offered a card and told to gather points and brands believed that they had been constructing buyer loyalty. Today’s buyers want to really feel valued and listened to they want personalised experiences that are not offered to each and every consumer.
Clients are loyal when they are engaged with a brand and what it stands for. Examine your brand and define it in terms of the ultimate guarantee to the consumer. What is your customer knowledge ambition?