Jackie Huba – Professional on Customer Loyalty and Word of Mouth Advertising and marketing
Jackie Huba’s perform has been named “the word-of-mouth-gospel” by Forbes magazine. An specialist on producing and sustaining consumer loyalty, Huba is the bestselling author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, and is the co-author of Citizen Marketers: When Folks are the Message, along with Generating Customer Evangelists: How Loyal Clients Grow to be a Volunteer Sales Force. Interactive and engrossing, Huba isolates the methods organizations can apply to engage their clients like never before.
By means of her function, Huba has helped organizations such as Discovery Communications, Whirlpool, Dell, Rogers, Yahoo, and Kraft to generate unprecedented loyalty in their client base.
A co-author of the award-winning Church of the Consumer weblog (it boasts far more than 105,000 every day readers and is ranked as one of the most popular organization blogs in the planet), Huba’s operate has also frequently been featured in media such as The Wall Street Journal, The New York Instances, Businessweek, and Advertising Age.
Huba was a founding board member of the Word of Mouth Marketing and advertising Association, is an 11-year veteran of IBM and was named as one particular of the “ten most influential on-line marketers” by Invesp Consulting.
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