McDonalds “Choose N’ Play” Interactive – Experiential Outside Ad

McDonalds “Pick N’ Play” Interactive – Experiential Outdoor Ad

I adore Interactive and Experiential advertising… who does not? Make it Outside and you have “engagement”

This engagement provides Pong-like exciting “Choose N’ Play”. The installation of this game was placed on a Stockholm billboard.

Passersby are invited to use their mobile phones as controllers as a digital paddle with no app to be download. Players pick their favourite menu things and if they last for much more than 30 seconds, they score a coupon earning them a free item at a nearby golden arches.


Produced by DDB Stockholm