Management Book Reviews

 
Branding

 
Title: A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century...
Author: Scott Bedbury, Stephen Fenichell
Reviewer: Andy Marken
Title: Brand Immortality: How Brands Can Live Long and Prosper
Author: Hamish Pringle, Peter Field
Reviewer: Andy Marken
Title: Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom, Foreword by Philip Kotler
Reviewer: Andy Marken
Title: Briefs for Building Better Brands: Tips, Parables and Insights for Market Leaders
Author: Allan Gorman
Reviewer: Andy Marken
Title: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Author: Adam Morgan
Reviewer: Robert Morris
Title: Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Author: Bernd H. Schmitt, Alex Simonson, Tom Peters (Introduction)
Reviewer: Robert Morris
Title: Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
Author: Patrick Hanlon
Reviewer: Andy Marken
Title: Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Author: Steven M. Cristol, Peter Sealey
Reviewer: Abby Leibel
Title: The Brand Marketing Book
Author: Joe Marconi
Reviewer: Abby Leibel
Title: The Omnipowerful Brand
Author: Frank Delano
Reviewer: Robert Morris
Title: The Origin of Brands
Author: Discover the Natural Laws of Product Innovation and Business Survival
Reviewer: Andy Marken