Management Book Reviews

 
Copywriting

 
Title: Associated Press Stylebook and Briefing on Media Law
Author: Associated Press, Norm Goldstein (Editor)
Reviewer: Joel Klebanoff
Title: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
Author: Robert W. Bly
Reviewer: Joel Klebanoff
Title: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Author: Gary Blake, Robert W. Bly
Reviewer: