Management Book Reviews

 
Public Relations

 
Title: Beyond Spin: The Power of Strategic Corporate Journalism
Author: Markos Kounalakis, Kim Daus, Drew Banks
Reviewer: Andy Marken
Title: Crisis Counselor: The Executive's Guide to Avoiding, Managing and Thriving on Crisis That Occur in All Businesses
Author: Jeffrey R. Caponigro
Reviewer: Andy Marken
Title: Managing a Public Relations Firm for Growth and Profit
Author: Alvin Croft
Reviewer: Andy Marken
Title: Media Training 101: A Guide to Meeting the Press
Author: Sally Stewart
Reviewer: Andy Marken
Title: On Deadline: Managing Media Relations
Author: Carole Howard, Wilma Mathews
Reviewer: Andy Marken
Title: PR Crisis Bible: How to Take Charge of the Media when All Hell Breaks Loose
Author: Robin Cohn
Reviewer: Andy Marken
Title: Press Releases Are Not a PR Strategy!: An Executive's Guide to Public Relations
Author: Linda B. VandeVrede
Reviewer: Andy Marken
Title: Public Relations Kit For Dummies
Author: Eric Yaverbaum, Holly McGuire (Editor), With Bob Bly
Reviewer: Andy Marken
Title: Public Relations Marketing: Making a Splash Without Much Cash
Author: Stephanie Seacord
Reviewer: Joel Klebanoff
Title: Public Relations on the Net: Winning Strategies to Inform and Influence the Media,the Investment Community
Author: Shel Holtz
Reviewer: Andy Marken
Title: Streetwise Complete Publicity Plans
Author: Sandra Beckwith
Reviewer: Andy Marken
Title: Talespin
Author: Gerry McCusker
Reviewer: Andy Marken
Title: The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
Author: Ronald J. Alsop
Reviewer: Andy Marken
Title: The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
Author: Emanuel Rosen
Reviewer: Andy Marken
Title: The Fall of Advertising and the Rise of PR
Author: Al Ries, Laura Ries
Reviewer: Andy Marken
Title: The Publicity Handbook, New Edition
Author: David R. Yale, Andrew J. Carothers
Reviewer: Andy Marken
Title: Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Author: Thomas L. Harris
Reviewer: Andy Marken