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Direct Marketing

ConnectDirect Article Collection
A collection of marketing communication articles with a focus on direct marketing.

Oops, Try Again! (Direct Magazine)
Article: Direct marketers understand how “controlled mistakes” can significantly and positively affect their bottom lines. In fact, to be more successful, maybe we should think about the awful, horrific mistakes we could make with our next direct mail effort. If we plan for the unexpected and test a radical idea or two, it could lead to more creative, meaningful and response-laden results.

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