External Information Sources

 
Event Management

Return On…What? (Promo Magazine)
A cadre of marketers are questioning the return on investment standard, and formulating new measures for assessing event success.

The Dog And Pony Show: Why Seminars Work (HBS Working Knowledge)
Article: Informational seminars can be more than effective marketing tools -- they can help you build customer relations. But organizing a seminar is a lot more than renting a hall and demonstrating your product.

Tour Tutorial (Promo Magazine)
Article on how to save money on marketing events.

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