Article: David Blume, UK General Manager and European sales director of Callidus Software, discusses the part that EIM (Enterprise Incentive Management) can play in improving the performance -- and therefore the health, wealth and happiness - of pharmaceutical sales teams.
Article: Baby boomer's (born between 1946 and 1964) are the fastest growing, wealthiest, best educated and most sophisticated of purchasers. To better capture and keep these consumers marketing and sales communications must create motivating communications, effective sales presentations and service improvement programs. ...
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