Article:Leaders don't want to think about worst-case scenarios for their companies. But advance planning is the best way to prepare for the unexpected. Here, some smart tips from the Harvard Management Communication Letter.
Article: Is there any way marketing executives can harness the power of word-of-mouth promotion? The answer is yes. In this excerpt from the Harvard Business Review, strategy consultant Ren‚e Dye dissects one big fallacy of buzz -- the notion that "only outrageous or edgy products are buzz-worthy."
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