External Information Sources

 
Segmentation

Database Segmentation (BtoB Magazine)
Article: Marketers face obstacles, reap rewards when segmenting data

Marketing: 1+1+1 = The New Mass Market (Inc. Magazine)
Article: The container of Silk Soymilk speaks volumes to individual consumers. All 8 million of them.

Segmentation and online research: a logical partnering (Quirk's Marketing Research Review)
Article: Emerging from its humble, low-tech beginnings in the 1950s, the segmentation study has evolved significantly. A tactically valid and valuable tool, segmentation research continues to help marketers find solutions to the most daunting high-tech product challenges.

Target Your Market
Why you should have a target market and how to do it.

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