Ideal-promoting brand expert Marty Neumeier shows you how to make the leap from a business-driven previous to the consumer-driven future. You will understand how to flip your brand from offering items to supplying meaning, from worth protection to worth creation, from cost-based pricing to partnership pricing, from marketplace segments to brand tribes, and from consumer satisfaction to client empowerment.
In the 13 years considering that Neumeier wrote The Brand Gap, the influence of social media has verified his core theory: “A brand is not what you say it is
At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six principal components of a brand. Your brand neighborhood is your tribe. How will you lead it?
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